How, Why and When to launch your Corporate Scholarship Program?

Ever since CSR in India received legislative backing, social spending from corporations has received a huge boost in the country. Over 16,000 companies in India fall under the umbrella of CSR’s mandatory provisions. This brings the total annual CSR spend in India to more than INR 20 thousand crores. While the provision is mandatory, companies too are fast figuring out the multi-dimensional benefits of a well-executed CSR program. One of the biggest beneficiaries of CSR initiatives has been the education sector. Here too, corporate scholarship programs are the most preferred option for a majority of India’s leading companies.

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In this article, we look at how a corporate scholarship program is beneficial to a company. So, if you are a corporate looking to launch your own scholarship program, read on.

Benefits of CSR for Companies

The enactment of Section 135 of India’s Companies Act, 2013 gave India’s biggest corporates an opportunity to contribute towards India’s economic and social development. Of course, most of the leading Indian corporates were already engaged in philanthropic endeavours. But the legislation gave formal grounding to the practice and ensured that the government isn’t the only one contributing towards social spend.

Also, from the perspective of companies, philanthropic donations offer limited value to a business. On the other hand, a well-executed CSR program has the potential to build a long-lasting partnership between a brand and the community.

Microsoft and Infosys joining hands for “Computers@Classrooms” for example, was not simply a philanthropic donation but a well-thought CSR program. It was closely aligned with the brand values of the companies and helped Infosys, in particular, in building a partnership with the computer literate community in and around Bangalore.

CSR in the Education Sector

The education sector, along with healthcare, has been one of the biggest benefactors of CSR in India. In the last financial year, over 60% of all CSR initiatives by the top 100 listed companies in India were in these two sectors. They also received more than 50% of the total CSR spend, almost INR 4000 crores. The education sector alone has received over INR 4500 crores under CSR in the past two years.

What explains this affinity towards education by the corporate sector? It would seem reasonable to assume that even corporates see the exponential benefits that investment in education can generate, in terms of providing skilled human resources to fuel growth. Moreover, education has been specifically listed as one of the broad areas eligible for CSR activities.

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Corporate Scholarship Program as a CSR Initiative

In recent years, scholarship programs have been one of the most popular examples of CSR initiatives. This is because of their ability to strike a balance between social benefit and brand objectives. Below are a few benefits of corporate scholarships as CSR programs.

Establishing Community Partnerships 

A Corporate scholarship geared towards a particular community or geography can help a company build a sustainable and long-lasting partnership with the community. Tata Chemicals, for instance, has set up the Tata Chemicals Society for Rural Development as a registered trust to work towards the development and welfare of the rural areas in India that the company operates in. The trust also started a scholarship program for children in rural areas, building strong links with the communities.

Creating Future Leaders for your Company

By helping deserving students afford higher education, not only do scholarships make a direct impact on the community, but also empower the next generation of leaders. For students at the beginning of their career, these programs increase brand awareness, positioning a business as an attractive employment option upon graduation.

A great example of this would be the Build India Scholarship program by L&T Construction. The program offers full tuition fee assistance to selected scholars. Along with it, it also offers placement opportunities to selected scholars at the end of their program.

Building Brand Identity

There are many more ways through which brands can tie their identity around the scholarship program it sponsors. L’Oréal, and Fair & Lovely, for instance, have scholarship programs catering exclusively to young women, in line with their brand’s target audience. Hero Motocorp, as part of their ‘Road Heroes’ campaign, ran a scholarship initiative exclusively for victims of road accident victims.

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If you want to be a brand with a purpose, a scholarship program can help your brand achieve this.

When to launch a Corporate Scholarship Program

The best time to launch a corporate scholarship program is the period from May to July. There are plenty of valid reasons for this. None, however, are more important than the period marking the beginning of the academic session for colleges and universities in India.

By this time, most students are done with their board exams and taking admissions for their higher studies. Considering most corporate scholarships tend to focus on higher education, it makes perfect sense to target this period when students are actively looking for opportunities to lighten the financial burden of studies.

Additionally, this reduces the need for promotion to ensure the program reaches its intended target. Corporates can even partner with universities to make applying students aware of the scholarship opportunity.

There are other advantages to launching a scholarship program at the beginning of the academic session. It gives the scholarship providers the perfect opportunity to track a scholar’s academic growth over the years.

Are you looking to launch your own corporate scholarship program? Write to us at to know how we can help you.


  1. Source of Information: Buddy4Study app compiles details on scholarships/fellowships from government websites and private scholarship sources. Links to the official sources accompany each listing detail pages.
  2. Non-affiliation: The Buddy4Study app is not associated with any government entity in India or elsewhere. When featuring government scholarships, we rely on publicly accessible information from central and state government websites in India.

Scholarships For

Upto Class 8 Class 1 to10 (Pre-Matric) Class 9 to 10 (Pre-Matric) Post-Matric(Class 11-12) Class 11 & 12 Class 12 passed Polytechnic/Diploma/ITI ITI Diploma/Polytechnic Graduation Post-Graduation Medical Engineering Girls NSP Portal Income Based SC/ST/OBC Law

Scholarship by State

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Scholarships A to Z

Abdul Kalam Scholarship Aicte Internship AICTE NSP Scholarships Aicte Scholarship Aicte Swanath Scholarship Aikyashree Arunachal Pradesh scholarship Assam Scholarship Atul Maheshwari Scholarship Begum Hazrat Mahal National Scholarship Bihar Scholarship BYPL Sashakt Scholarship CBSE Scholarship Central Sector Scholarship CG Scholarship CG Scholarship Portal Chandigarh Scholarship Colgate Scholarship DCE Scholarship Delhi Scholarship Dhirubhai Ambani Scholarship Status of the Digital Gujarat Scholarship Disability Certificate Domicile Certificate Dr. Ambedkar Scholarship Dr. Ambedkar Scholarship, Haryana DRDO Scholarship Scheme For Girls DTE Scholarship in Maharashtra E Grantz E Grantz Login E Grantz Scholarship Status Kalyan Bihar Portal E Kalyan Status Epass Karnataka Ericsson Empowering Girls Scholarship Programme E. Samaj Kalyan Fellowships in India Gokdom Government Scholarships GSK Scholars Programme Gujarat Scholarship Haryana Scholarship Haryana Scholarship Portal HDFC Badhte Kadam Scholarship How to get a Caste Certificate HP Scholarship IET-India Scholarship Awards Immigration-Friendly Countries Income Certificate Indira Gandhi Single Girl Child Scholarship Inspire Scholarship Ishan Uday ITI Scholarships Jammu and Kashmir Scholarship Jharkhand Scholarship Jnanabhumi Application Status Kanyashree Karepass Karnataka Scholarships Kotak Kanya Scholarship Ladli Yojna Legrand Scholarship Mahadbt Mahadbt Login Mahadbt Scholarship Status Maharashtra Pre-Matric Scholarship Maharashtra Scholarship Manipur Scholarship MBA Scholarships in India MCM Scholarship Means Scholarship Meghalaya Scholarships Merck India Charitable Trust Scholarship Programme Merit Cum Means Scholarship For Minorities MHRD Scholarship MI Scholarship MOMA Scholarships MP Scholarship MP Scholarship Kyc MP Scholarship Portal MP Scholarship Status MYSY Scholarship Nabanna Scholarship Nagaland Scholarship National Scholarship Portal National Scholarship Portal (NSP) NMMS NSP Login NSP Renewal NSP UGC Scholarships Oasis Scholarship Oasis Scholarship Status OBC Scholarships Odisha Scholarship Olympiad ONGC Scholarship PFMS Login PFMS Scholarship Phd Scholarships PMRF PM Scholarship PMSSS Post Matric Scholarship Post-Matric Scholarship for Minorities Pragati Scholarship Pre-Matric Scholarship Pre-Matric Scholarship for Minorities Prerana Rajasthan Scholarship Rolls-Royce Unnati Scholarship Saksham Scholarship Programme for Drivers Children Saksham Scholarship Scheme Santoor Women's Scholarship SBI Asha Scholarship Programme SBI Education Loan SBI General Suraksha Support Scholarship Programme Schaeffler-India Hope Engineering Scholarship Scholarship Application Dos and Don'ts Scholarship Form Scholarships for Diploma Courses Scholarships for Indian Girls and Women Scholarships for North Eastern Students Scholarships for PG Students Scholarships for Undergraduates Scholarships in India Scholarship Status SC Scholarship SC ST Obc Scholarship Sensodyne Ida Shining Star Scholarship Programme Sitaram Jindal Scholarship SSP Scholarship ST Scholarship SVMCM Scholarship Eligibility Swami Vivekananda Scholarship Swami Vivekananda Scholarship Technip Energies India Scholarship Programme Telangana Scholarship The Tata Capital Pankh Scholarship Programme Top Scholarships for Medical Students Top Scholarships For Students Of Andhra Pradesh Tripura Scholarship Ugc Scholarship UP Post-Matric Scholarships UP Pre-Matric Scholarships UP Scholarship UP Scholarship Correction UP Scholarship Login UP Scholarship Registration UP Scholarship Renewal UP Scholarship Status Uttarakhand Scholarship Vidyalakshmi Portal Virchow Scholarship Programme VHTC WBMDFC West Bengal Scholarship