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The Urban Ladder Scholarship Essay Contest 2019 invites applications from university students. The objective of this essay contest is to encourage young talent through fresh thinking and innovation. The winner of the contest will stand a chance to win USD 2000.
The prime requirements to be eligible for the scholarship are:
Each semester, a scholarship worth USD 2000 will be provided by Urban Ladder to one applicant.
Interested participants need to write a 700-1000 word essay to enter the contest. Follow the below steps to submit the entries-
Step 1: Visit the online application portal.
Step 2: Fill in the required details.
Step 3: Paste the written essay.
Step 4: Submit the application.
Note- The winner has until 20th January 2019 to claim the scholarship. It will be awarded by cheque on or before 5th February 2019.
The winner of the contest will be selected based on the applicant's understanding of marketing.
Topic for the Essay:
Should marketing change its narrative in an era of information overload and a heightened sense of sustainability? Can honest communication work to a brand’s favour? Why and how should a brand take a revised stand in this changing scenario?
Note- The essay will be graded based on the applicants understanding of marketing including, brands that are differentiating themselves, trends in consumption of storytelling and data, and the future landscape of marketing.
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